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Reinventing Oral Hygiene Through Design & Innovation





  For our entire cultural history, we’ve been developing technologies to simplify our lives. It’s become the main driving force behind our species as a whole: no longer do we evolve to better suit our environment, we modify our environment to suit us. This is true of everything we use in our everyday lives. Take your toothbrush, for example. You probably take it for granted, you don’t even notice it anymore. If you have an electric toothbrush, you’re no longer even an active part of brushing your own teeth: you push a button and become a passenger.